Putting our Customers First

At the heart of our brand promise is our commitment to put our customers first. We believe in providing a personal and individual service which we assess against six core values:

•   Acting with honesty and integrity – dealing with our customers in an open and transparent way.
•   Disclosing relevant information understandably – providing clear and accurate information to enable customers to make informed decisions.
•   Fulfilling legitimate expectations – ensuring that our products and services live up to the claims and promises we have made.
•   Acting consistently – treating all our customers in a consistent fashion.
•   Acting reasonably –  acting impartially and reasonably towards our customers.
•   Acting with competence and diligence – fulfilling customer expectations for advice and service.

We pride ourselves on the sound advice and friendly service that we give to our customers, the merits of our straightforward financial products and our first class administrative support. Our goal is to set the highest standards in our industry with a reputation for quality and service through everything we do.

Customer Impact

Forester Life is a participating member of the Customer Impact Scheme - an industry wide initiative coordinated by the Association of British Insurers (ABI) to meet customers' needs by putting them at the heart of our industry.

Central to this initiative is an annual survey of customer satisfaction to measure how successfully the companies taking part in the scheme are performing against three key "customer commitments":

  Develop and promote products and services which meet the needs of our customers.

  Provide customers with clear information and good service when they buy products.

  Maintain appropriate and effective relationships with customers providing them with a good service after they have bought a product.

You can read our 2009/10 Customer Experience Report here.

Customer Research Panel

Forester Life members have the opportunity to join our Customer Research Panel and participate in research activities to provide us with valuable feedback about the service we provide. For further information about joining the Panel, please

e-mail:marketing@foresters.co.uk